| LC Number |
Title |
Author |
Publisher |
| HF5415 13 A22 2008 |
Spanning silos : the new CMO imperative |
Aaker, David A. |
Boston, Mass. : Harvard Business School Press, c2008. |
| HF5415 13 D369 2006 |
Peripheral vision : detecting the weak signals that will make or break your company |
Day, George S. |
Boston, Mass. : Harvard Business School, c2006. |
| HF5415 13 K6813 2000 |
Kotler ve pazarlama : pazar yaratmak, pazar kazanmak ve pazara egemen olmak |
Kotler, Philip. |
İstanbul: Sistem Yayıncılık, c2000. |
| HF5415 13 K6813 2009 |
Kotler ve pazarlama : pazar yaratmak, pazar kazanmak ve pazarın hakimi olmak |
Kotler, Philip. |
İstanbul: Lifecycle Yayıncılık, c2009. |
| HF5415 55 G87 2005 |
Managing customers as investments : the strategic value of customers in the long run |
Gupta, Sunil, 1958- |
Upper Saddle River, NJ : Wharton School Pub., c2005. |
| HF5415 127 M663 2007 |
Unmarketable : brandalism, copyfighting, mocketing, and the erosion of integrity |
Moore, Anne Elizabeth. |
New York : New Press ; Distributed by W. W. Norton, c2007. |
| HF5415 153 J63 2007 |
Hidden in plain sight : how to find and execute your company's next big growth strategy |
Joachimsthaler, Erich, 1956- |
Boston, Mass. : Harvard Business School Press, c2007. |
| HF5415 153 J63 2007 |
Hidden in plain sight : how to find and execute your company's next big growth strategy |
Joachimsthaler, Erich, 1956- |
Boston, Mass. : Harvard Business School Press, c2007. |
| HF5415 525 H37 2011 |
Harvard business review on increasing customer loyalty. |
|
Boston, Mass. : Harvard Business Review Press, c2011. |
| HF5415 1263 A534 2007 |
Value merchants : demonstrating and documenting superior value in business markets |
Anderson, James C., 1953- |
Boston, Mass. : Harvard Business School Press, c2007. |