Spanning silos : the new CMO imperative
LC Number : HF5415 13 A22 2008
Title:Spanning silos : the new CMO imperative
Author:Aaker, David A.
Publisher:Boston, Mass. : Harvard Business School Press, c2008.
Publish Year:2008
Volume:-
Edition:-
LC Category:Social Sciences / Commerce
Popularity: time(s) barrowed since 01.03.2014
MARC info:MARC ID : 2020