List of Books in "HF / Commerce"

LC Number Title Author Publisher
HF5415 13 K6813 2009 Kotler ve pazarlama : pazar yaratmak, pazar kazanmak ve pazarın hakimi olmak Kotler, Philip. İstanbul: Lifecycle Yayıncılık, c2009.
HF5415 55 G87 2005 Managing customers as investments : the strategic value of customers in the long run Gupta, Sunil, 1958- Upper Saddle River, NJ : Wharton School Pub., c2005.
HF5415 127 M663 2007 Unmarketable : brandalism, copyfighting, mocketing, and the erosion of integrity Moore, Anne Elizabeth. New York : New Press ; Distributed by W. W. Norton, c2007.
HF5415 153 J63 2007 Hidden in plain sight : how to find and execute your company's next big growth strategy Joachimsthaler, Erich, 1956- Boston, Mass. : Harvard Business School Press, c2007.
HF5415 153 J63 2007 Hidden in plain sight : how to find and execute your company's next big growth strategy Joachimsthaler, Erich, 1956- Boston, Mass. : Harvard Business School Press, c2007.
HF5415 525 H37 2011 Harvard business review on increasing customer loyalty. Boston, Mass. : Harvard Business Review Press, c2011.
HF5415 1263 A534 2007 Value merchants : demonstrating and documenting superior value in business markets Anderson, James C., 1953- Boston, Mass. : Harvard Business School Press, c2007.
HF5415 1265 M658 2012 Content is cash : leveraging great content and the web for increased traffic, sales, leads, and buzz Montes de Oca, Wendy. Indianapolis, Ind. : Que Pub., c2011.
HF5415 123 B43 2009 "Ben" A.Ş. kendini satma sanatı Beckwith, Harry, 1949- İstanbul: Optimist, 2009.
HF5415 12615 L54819 2009 Buy.ology : satın almaya dair bildiğimiz her şey neden yanlış? Lindström, Martin, 1970- İstanbul : Optimist, 2009.