Managing customers as investments : the strategic value of customers in the long run
LC Number : HF5415 55 G87 2005
Title:Managing customers as investments : the strategic value of customers in the long run
Author:Gupta, Sunil, 1958-
Publisher:Upper Saddle River, NJ : Wharton School Pub., c2005.
Publish Year:2005
Volume:-
Edition:-
LC Category:Social Sciences / Commerce
Popularity: time(s) barrowed since 01.03.2014
MARC info:MARC ID : 483