List of Books in "HF / Commerce"

LC Number Title Author Publisher
HF5415 2 D8319 2002 Geleceği görmek : pazarlama araştırmasının gücü Duboff, Robert S., 1948- İstanbul : MediaCat , c2002.
HF5415 5 F728 2012 Uncommon service : how to win by putting customers at the core of your business Frei, Frances. Boston, Mass. : Harvard Business Review Press, c2012.
HF5415 5 G85 2009 Reorganize for resilience : putting customers at the center of your business Gulati, Ranjay. Boston, Mass. : Harvard Business Press, c2009.
HF5415 5 R363 1995 Up the loyalty ladder : turning sometime customers into full-time advocates of your business Raphel, Murray, 1928- New York : HarperBusiness, c1995.
HF5415 5 R439 2006 The ultimate question : driving good profits and true growth Reichheld, Frederick F. Boston, Mass. : Harvard Business School Press, c2006.
HF5415 5 R439 2006 The ultimate question : driving good profits and true growth Reichheld, Frederick F. Boston, Mass. : Harvard Business School Press, c2006.
HF5415 5 R439 2011 The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world Reichheld, Frederick F. Boston, Mass. : Harvard Business Press, c2011.
HF5415 13 A22 2008 Spanning silos : the new CMO imperative Aaker, David A. Boston, Mass. : Harvard Business School Press, c2008.
HF5415 13 D369 2006 Peripheral vision : detecting the weak signals that will make or break your company Day, George S. Boston, Mass. : Harvard Business School, c2006.
HF5415 13 K6813 2000 Kotler ve pazarlama : pazar yaratmak, pazar kazanmak ve pazara egemen olmak Kotler, Philip. İstanbul: Sistem Yayıncılık, c2000.