Managing customers as investments : the strategic value of customers in the long run / Gupta, Sunil, 1958-

050 	 HF5415 00055 G87  02005
100 	 Gupta, Sunil, 1958-
245 	 Managing customers as investments : the strategic value of customers in the long run
260 	 Upper Saddle River, NJ : Wharton School Pub., c2005.